Exploring youth engagement in a digital age
What's The Big March all about?
The Big March will be a digital first - a truly groundbreaking collaborative campaign hosted entirely online and set to culminate at No. 10 Downing Street, where the virtual marchers will hand in a Petition asking Government for help to protect children from bullying, violence and harassment.
Companies and brands including Google, YouTube, Facebook, Barry M, Piczo, Stardoll, Habbo, Pom Bear, Girlguiding UK, Mumsnet, National Union of Students, the Metropolitan Police, TOTAL Little Learners and Robinsons Fruit Shoot have joined forces with numerous charities including the Office of the Children's Commissioner, the Prince's Trust, Children England, Action for Children and Raceonline2012 to allow the Big March to make a stand on their websites.
To mark the launch of Anti-Bullying Week on November 15, The Big March will see avatars of children, parents, teachers and celebrities march across computer screens, via partner websites, to take a stand against bullying, with tens of thousands of parents, kids, teachers and adults expected to participate.
So register, get your avatar and placard, sign the Petition and get ready to march with BeatBullying online in November! http://www.beatbullying.org/bigmarch
How does The Big March actually work?
The Big March Park, has been set up so that you can register to go on The Big March in November. When you register, you make a little avatar of yourself and give it a username. All these avatars and usernames go into a big database and on November 15th, the day of the Big March, this information is dynamically pulled out of the database and 'spread' across all the websites of the participating partners. Each avatar that goes on the Big Marchwill cross all of the participating partner websites and will be taking part with celebrities and other well-known public figures.
The Big March is set to start at 8am and finish at 7pm - the route of the March will be published closer to Anti-Bullying Week.
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